BICYCLE-POWERED WASHING MACHINE
BANK OF QLD X ORANGE SKY CAMPAIGN ACTIVATION
THE PROBLEM
Bank of Queensland wanted an interactive marketing activation to launch their 2023 Orange Sky campaign.
THE SOLUTION
Two, bicycle-powered washing machine units. The bicycles create electricity through the use of an alternator that powers the washing machines and water pumps. The activation was a fun way to bring the Bank of Queensland team together in support of Orange Sky’s fundraising objectives.
HOW WE HELPED
1. DESIGN
After receiving a quick sketch from Orange Sky, we developed the concept of two units with water tanks above. We designed with two principles in mind, interaction and logistics. The units needed to attract attention and be fun for both participants and on-lookers as well as being low-cost and transportable.
Our design services included:
Concept sketches
CAD design
2. MANUFACTURE
Manufactured from plywood and acrylic, the main structures were designed to withstand significant water weight, rough transport and low cost.
Our manufacturing services included:
Creation and supply of technical drawings
Management of CNC routed form ply and acrylic
Construction of a custom water-tight tank
Management of electrical contractors to install power system (battery, battery management system, inverter, water pump & alternator)
Construction of main structure & modification of bicycles
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3. PM & LOGISTICS
We liaised with both BOQ & Orange Sky’s marketing teams to share timelines, stick to the budget and develop tasks required of all parties to ensure the project was ready on time. We leveraged our network of suppliers and manufacturers to construct the units and even managed the logistics of the units for the activation bump-in and bump-out.
Our project management services included:
Creation of the project timeline & delegation of tasks across organisations
Purchasing of materials required
Working with manufacturers to ensure the product was developed within budget and on time
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