REUSE COFFEE CONSUMPTION
‘REUSE WITHOUT THE HASSLE’
THE PROBLEM
For decades, single-use products have dominated the coffee industry due to their convenience and low production cost. Fortunately, there are businesses such as Cercle, proving daily, that reuse is just as (or more) convenient and cost-effective. They provide a ‘drink, drop & wash’ service to large buildings & coffee shops where they return freshly washed stainless steel coffee cups and lids daily.
THE SOLUTION
This project is active and we’re currently working with Cercle to supply a range of innovations to aid their rapid growth including - a new product family from recycled material, a redesigned collection bin, a wash facility and also broader system design.
HOW WE ARE HELPING
1. RESEARCH
We conducted user research with customers, baristas and managers who use Cercle’s service. Our findings helped focus the scope of the design and target specific areas to improve upon or create new designs.
Our research services included:
Existing product review
System analysis
User interviews
Competitor/market research
2. DESIGN & PROTOTYPING
While we’re unable to share all the details just yet - we are currently working on a range of products for mass manufacture - some made from 100% recycled plastics. As the service revolves around touch points with different user groups, a large focus has been placed on ergonomics and materials that are fit for purpose and planet.
Our design services include:
Ideation sketching
Rapid physical prototyping (3D printing, sheet metal press-braking, CNC machining, fabrication)
Computer-Aided Design (CAD)
3. PROJECT MANAGEMENT & MANUFACTURING
We’re working with Cercle to develop a roadmap for the scaling of the business. We’re also using and growing our network of suppliers and manufacturers to deliver large quantities of products to the market.
Our project management services include:
Creation of the Cercle 2023 project roadmap
Design for Mass-manufacture and Assembly (DfMA) - plastic injection moulded & 100% post-consumer plastic HDPE sheets
Interfacing with manufacturers to deliver a new product range